What is SEO
SEO also known as search engine optimization is the work done to try and improve your Web site’s search engine ranking. This requires experience and a lot of continuous work.
A SEO can include worked on on or off the website itself for example changing a title for one of your pages is on site optimization while adding links on social media to your website is off site optimization.
In this course we will be going over on and off site optimization and some extras to thanks for watching we’ll see you in the next one.
Hello and welcome back in this video we’re going to be talking about why we use SEO or search engine optimization. So let’s get straight into it. An important aspect of SEO is making your website easy for both users and search engine robots to understand all those search engines have become increasingly sophisticated.
They still can’t see and understand a web page the same way a human can. A SEO helps the engines figure out what page is about and how it may be useful for users. A SEo is great for business visibility and branding.
When people search for your products and services you obviously want to appear as high in the search engine rankings as possible. But the reasons for this are more than just because you want them to click through to your website.
In fact there is a certain amount of value in simply appearing in search results for terms directly
related to your business. For instance most searches don’t simply search once click on some Web sites and be done with it.
Instead they search click on some websites edit the search terms search again click on some Web sites further hone in on their search terms search again and so on to make sure they find exactly what they want.
So what does this mean for your business.
It means that if you can continually show in all of these search results that you are gaining more and more social proof with each potential customer. Chances are very good that they will eventually click through to your website and since you continue the display in their search results they will trust you much more.
Which brings us to the next reason why it is important for your business as SEO is cost effective compared to the costs associated with other forms of online marketing such as paper click advertising social media marketing or purchasing leads for email marketing program as the show provides a fairly good eye or the return on investment.
Wow paperclip may drive more revenue and social media may be more important for your image your Organic SEO in many ways remains a bedrock for your online presence. SEO is not going to stop working any time soon based on the way search engines appear to be developing.
It’s not likely the SEO will cease to be effective anytime in the forseeable future.
On some level even audio and video searches ultimately depend on keywords the same as traditional text based content.
This link shows the continued success of Ezio techniques as long as it exists as SEO has one of the best.
Otherwise return on investment in online advertising over Warde’s your business for its efforts as a higher rate than pretty much all traditional forms of advertising.
The same can be said for almost all types of internet marketing. The reason for this is because Ezio is an inbound marketing strategy that allows you to market to peoplewho are looking for the products and services your business provides.
You don’t have to interrupt their favorite TV show. You don’t have to take up space on a page where they’re reading a news article. You just have to show up when they are looking for businesses like yours.
You don’t have to convince him that they need your product or service. You just have to convince them that you are the right business to purchase from. In other words if you know half the battle is won before it even starts.